Effective Date: June 1, 2022

Introduction and Overview

This Privacy Policy ( "Policy" ) explains how your personal information is collected when you access this website or use other services provided by SHEIN Distribution Canada Limited , including any written, electronic, or oral communications, online or offline, and purchases or refunds performed (collectively, the "Services" ), and how your personal information is processed, used and disclosed. This Privacy Policy also explains the rights and choices you have associated with your information. If you would like to know the details of the preceding version of the Privacy Policy, please see [SHEIN Privacy Policy_CA_2021.12.16.pdf] ; if you would like to know the specific amendments and changes made from the preceding version of the current version, effective May 16, 2022, please review the comparison between the preceding Privacy Policy versus the current Privacy Policy at [CA SHEIN PRIVACY POLICY _redline comparison between preceding Policy VS current Policy.pdf] .

The Services include any services provided via this website, located at ca.shein.com (the "Site" ), our mobile applications (the "Apps" ), our accounts and fan pages on social media platforms (the "Social Media Accounts" ), and any other websites, pages, features, or content owned and operated by SHEIN.

SHEIN Distribution Canada Limited uses the Site and sells products offered there under license from Roadget Business Pte. Ltd., 7 Temasek Boulevard, #12 07 Suntec Tower One, Singapore (038987), therefore, SHEIN Distribution Canada Limited is the controller of your personal data, and is responsible for processing and protecting your personal data. In this Policy, the terms “SHEIN,” “Company,” “we,” “us,” and “our” refer to SHEIN Distribution Canada Limited.

Please read our Terms and Conditions and this Policy before accessing or using our Services. If you do not agree with this Policy or the Terms and Conditions, please do not access or use our Services. By using our Services, you accept the Terms and Conditions and Privacy Policy on the site you are using.

The Company is operating the Services and the sale of SHEIN brand products, and therefore, is the controller of your personal data, and is also responsible for processing and protecting your personal data.

Policy Modification:

SHEIN may change this Policy from time to time, to reflect how we are collecting, processing and sharing your data, and if we make changes, we will notify you by revising the effective date at the top of this Policy. If we make significant changes that materially affect your privacy rights, we will provide advanced notice and make that clear on the SHEIN website or other SHEIN services, or contact you by another means such as email, so you are able to review the changes before you continue to use the Services. Your continued access or use of our Services after receiving the notice of changes, constitutes your acknowledgement that you accept the updated Policy.

Instant information: In addition, we may provide you with real time disclosures or additional information about the personal information handling practices of specific parts of our Services. Such notices may supplement this Policy or provide you with additional choices about how we process your personal information.

CONTENTS

Click on the links below to go to a specific section of this Policy.

1. How We Collect and Use Your Personal Information

We respect the privacy of the visitors to our digital properties and the users of our products and Services, and we are committed to protecting it through our compliance with this Policy. We collect personal information when you use our Services and as described below.

Personal information is any information that identifies or makes an individual identifiable. The definition of personal information (used interchangeably in this Privacy Policy with the term "personal data") depends on where you are a resident.

Personal Information does not include data that has been effectively irreversibly anonymized or aggregated so that it can no longer enable us or others, whether in combination with other information or otherwise, to identify an individual.

Your personal information is collected and used by us to support a range of different business purposes. The purposes and types of information we collect are listed in the chart below, and should be understood to include uses of your personal data that are compatible with the purposes listed.

Purpose	The Personal Information We Collect
To create an account with us and to manage your account, to provide you our Services;	Contact information, including email address and password, to register with our Site or Apps. Unless you opt-out by contacting our Privacy Centre and deleting your account, we collect profile data, including your style preference, browsing history, purchase history.
To fulfill or process orders;	Identity and contact information such as name, phone number and shipping address, as well as financial information or payment account information, for delivery, returns, refund, sales tax determinations, and payment operations; Transaction details, such as return and refund information, gift card number, and order history, in order to fulfill basic functions, including processing your payment and return requests, and keeping you informed of the order status and shipping logistics; Location data at an IP address-based level, to tailor your experience in terms of displaying the appropriate local website, language, or user experience.
To provide customer service and support, or to provide you with service-related communications;	Your communication history with us via various channels, such as email, phone, social media, mail, instant chat, and our customer service platform, to respond to your requests, as well as to keep you updated about your account and the Services; Photographs you upload to our Services in accordance with our Terms and Conditions to provide product advice.
To undertake marketing, advertising or other promotional activities;	Contact information, such as phone number and email address, for telemarketing and email marketing purposes; Non-directly identifiable device identifiers, operating system information, and cookie information, to direct and measure the effectiveness of the advertising we offer; Data about how you engage with our Services, such as browsing activity, adding items to your shopping cart, saving items, placing an order, and returns) for market research, statistical analysis and the display of personalized advertising based on your activity on our site and inferred interests; Contact and identity information, such as name, email address and phone number, when you voluntarily enter into a competition, market survey, event or other marketing campaigns organized by us; Photographs you upload to our Services in accordance with our Terms and Conditions to allow you to voluntarily show other potential customers what items may look like when purchased or worn; Confirmation of whether you are a user of social media platforms with which we advertise and in circumstances where you use your social media account to log into your SHEIN account.
To improve our product or service, or for personalization; and to provide services	Device information, and usage data from our Site or Apps for fault analysis, troubleshooting, and system maintenance, as well as setting default options for you, such as language and currency; When you voluntarily provide such information, we may collect body shape, personal height, chest/waist/hip circumference, and weight. For example, we may use this information to recommend clothing sizes or styles, personalization, or to provide fit prediction services for you; Collection of your "like" records and votes when prompted as to your preference between two items, to provide preference setting options; The display of information you choose to post on public areas of the Services, for example a customer review, along with your profile photo if you have added one to your profile; Cookie and Tracking information (as described in Section 3 below) for purposes of improving our Services and for purposes of customer analytics and marketing.
To prevent and investigate fraud and other illegal activities;	Information automatically collected from the Site and Apps, or through the Services, such as browser type, device information, operating system and account setting information for fraud prevention and detection and financial risk reduction; Log-in data for risk control and fraud reporting; Billing address to verify payment information.
To comply with legal or compliance requirements;	Identity information, such as ID- or passport-related information, for customs clearance purposes only; Transaction history and certain identity information to handle and resolve legal disputes, for regulatory investigations purpose, and to comply with lawful requests from a competent law enforcement agency, regulatory authority, or court.
Other Purposes.	We may use your personal information for any other appropriate purpose disclosed to you prior to you providing us your personal information, or which is reasonably necessary to provide the Services or other related products and/or services requested.

2. Sharing Your Personal Information

We may disclose and share your personal information with third parties as described below.

A. Within Our Corporate Organization . The Company is a part of a corporate organization that has several legal entities, business processes, management structures and technical systems. We may share your personal information to our affiliated group of companies and, in some cases, other affiliates of our corporate group for business maintenance and personalization continuity purposes, for instance so that you may enjoy a personalized user experience across our digital properties, to provide you with the Services, or to take actions based on your requests or preferences. We impose contractual provisions on these related legal entities to limit their use of your data only for the purposes for which we collected it and to the extent necessary for such purposes, and to safeguard such data using appropriate measures.
B. Service Providers . We may share your personal information with the following types of third-party service providers as set out in the table below:

Supplier/Service Provider/Processor	Services Offered
IT system and software service provider	Website hosting services (including cloud storage), mobile app or software optimization services, customer relationship management software, email service providers, or system maintenance services.
Payment service provider	Third-party payment processing services.
Marketing and advertising services	Assistance in reaching potential new customers across multiple communications channels, or sharing with affiliated companies that promote our products on their websites.
Order fulfillment service provider	Provision of logistics, warehousing and distribution services, return and exchange services, and order status notification services for your purchased items.
Customer service provider	Assistance with customer services and support.
Fraud prevention and information security service provider	Identity verification, fraud prevention, or credit risk reduction services to protect our Site or Apps and our business.
Other Service providers selected by you	Other third parties, such as size recommendations and fit prediction services providers, if you have chosen to help us provide you with product recommendations.

We impose contractual obligations on our third party service providers to limit their use of your personal information and other data only for the purposes for which we collected it and to the extent necessary for such purposes, and to safeguard such personal information using appropriate measures.
C. To Maintain Legal and Regulatory Compliance . We have the right to disclose your personal information as required by law, or when we believe that disclosure is necessary to protect our rights and/or comply with a judicial proceeding, court order, request from a regulator, privacy commissioner or any other legal process served on us. We also may disclose your personal information where we reasonably believe that the disclosure is necessary to enforce our agreements or policies, or if we believe that disclosure will help us protect the rights, property or safety of the Company or our customers.
D. Consent . With your consent, we may disclose your personal information for any purpose that a reasonable person would consider appropriate in the circumstances.
E. Corporate Transactions . We may disclose personal information-including account information, wallet balance or points information-to a buyer, prospective buyer, corporate affiliate, or other successor in the event of a merger, divestiture, restructuring, reorganization, dissolution, or sale or transfer of some or all of our assets, whether as a going concern or as part of bankruptcy, liquidation, or similar proceeding in which personal information held by us about our Services users is among the assets transferred. Such disclosure of personal information to a third party would be subject to the limitation that the information may only be used for the purposes for which the information was collected, permitted to be used or disclosed before the transaction was completed.

Please note that we may use or disclose aggregated and/or anonymized information about the users of our Services, which is information that cannot be used, alone or in combination with other information, to identify any specific individual.

3. Cookies and Other Tracking Technologies

We may use cookies, tags, web pixels, and similar technologies to automatically collect information on our Services. Cookies or tags are bits of code that allow our technology partners to collect information that usually does not directly identify you. We will request your consent before using cookies or other tracking technologies. Information within this section describes our use of cookies and your ability to control the use of cookies for advertising-related purposes.

A. Cookies . Cookies are small web files that a site or its provider transfers to your device's hard drive through your web browser. These files enable the site's or provider's system to recognize your browser and remember certain information.
"First-party cookies" are cookies set by us on the Site. "Third-party cookies" are cookies set by other companies whose functionality is embedded into our site (For example, those set by Google).
Generally, we use first-party and third-party cookies for the following purposes: to make our Services function properly; to provide a secure browsing experience during your use of our Services; to collect passive information about your use of our Services; to measure how you interact with our marketing campaigns; to help us improve our Services; and to remember your preferences for your convenience.
We use the following types of cookies on our Services:
- Strictly Necessary Cookies. These cookies are essential because they enable your use of our Services. For example, strictly necessary cookies allow you to access secure areas on our Services. Without these cookies, some parts of the Services cannot be provided.These cookies do not gather information about you for marketing purposes. This category of cookies is essential for our Services to work and they cannot be disabled.
- Functional Cookies. We use functional cookies to remember your choices so we can tailor our Services to provide you with enhanced features and personalized content. For example, these cookies can be used to remember your name or preferences on our Services. We do not use functional cookies to target you with online marketing. While these cookies can be disabled, this may result in less functionality during your use of our Services.
- Performance or Analytic Cookies. These cookies collect passive information about how you use our Services, including webpages you visit and links you click. We use the information collected by such cookies to improve and optimize our Services and for analytics. You can disable these cookies as set forth below.
- Advertising or Targeting Cookies. These cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests. Our third-party advertising partners may use these cookies to build a profile of your interests and deliver relevant advertising on other sites. You may disable the use of these cookies as set forth below.
B. Your Choices . Your browser may provide you with the option to refuse some or all browser cookies, potentially including those used by SHEIN. You may also be able to manually remove cookies from your browser. You may be able to block or remove cookies using your browser as follows:
- First-Party Cookies. You may be able to use the browser with which you are viewing this Site to enable, disable or delete cookies. To do this, follow the instructions provided by your browser (usually located within the "Help", "Tools" or "Edit" settings). Please note, if you set your browser to disable cookies, you may not be able to access secure areas of the Site. Also, if you disable cookies other parts of the Services may not work properly. You can find more information about how to change your browser cookie settings at https://www.allaboutcookies.org .
- Third-Party Cookies. If you wish to opt-in or opt-out of third-party advertising networks and similar entities that use advertising cookies, please click the "Manage Cookies" link in our website footer or visit https://www.aboutads.info/choices . You may withdraw your consent or update your preferences at any time by clicking the "Manage Cookies" link within the Site footer or within the Apps menu.
- Mobile Applications. To opt-out of data collection for interest-based advertising across mobile applications by participating companies, download the Digital Advertising Alliance's AppChoices mobile application opt-out offering here: https://youradchoices.com/appchoices .

We do not control third parties' collection or use of your personal information to serve interest-based advertising. However, these third parties may provide you with ways to choose not to have your information collected or used in this way. In addition, many web browsers provide help pages relating to setting cookie preferences.

C. Web Pixels . To see how successfully our marketing campaigns or other goals of the Services are performing, we sometimes use conversion pixels, which fire a short line of code to tell us when you have clicked on a particular button or reached a particular page (e.g. a thank you page once you have completed the procedure for subscribing to one of our services or have completed one of our forms). We also use web pixels to analyze usage patterns on our Services. The use of a pixel allows us to record that a particular device, browser, or application has visited a particular webpage.
D. Analytics . We may use third-party service providers to monitor and analyze the use of our Services. Presently, we use Google Analytics . Google Analytics is a web analytics service that tracks and reports Site traffic. For more information on the privacy practices of Google, please visit the Google Privacy & Terms web page: https://policies.google.com/privacy?hl=en . Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics, available at: https://tools.google.com/dlpage/gaoptout .
E. Behavioral Remarketing . We also use remarketing services to advertise to you on third-party websites after you visited our Services. For this purpose, visitors are grouped by certain actions on our Services, e.g., by duration of a visit. This enables us to understand your preferences and to show you personalized advertising even if you are currently surfing on another website that also participates in the same advertising network. We utilize Google Ads, Bing Ads, and similar ad networks.
We do not share personal information with Facebook or its parent Meta. However, we do use Facebook Business Tools and we may display interest-based ads to you when using Facebook. To modify your preferences or turn off personalization for ads served by Facebook, you can visit Facebook's Ad Preferences in addition to the Your Choices section below. We may also show ads to audiences that share similar characteristics as you. To do so, a list of email addresses is irreversibly encrypted through hashing and uploaded or transmitted from our Site, and Facebook matches the hashed data against its own users, generating a lookalike audience and deleting the uploaded list. We do not have access to the identity of anybody in the "lookalike" audience, unless they choose to click on one of our advertisements.
F. Java Script . Pages of our Site may also use Java scripts, which are code snippets embedded in various parts of websites and applications that facilitate a variety of operations including accelerating the refresh speed of certain functionality or monitoring usage of various online components; entity tags, which are HTTP code mechanisms that allow portions of websites to be stored or “cached” within your browser to accelerate website performance; and HTML5 local storage, which allows data from websites to be stored or "cached" within your browser to store and retrieve data in HTML5 pages when the website is revisited.
G. Other Tracking Technologies . We may also use Tracking Technologies to collect "clickstream" data, such as the domain name of the service providing you with Internet access, your device type, IP address used to connect your computer to the Internet, your browser type and version, operating system and platform, the average time spent on our Site, webpages viewed, content searched for, access times and other relevant statistics, and assign unique identifiers to the device or other credentials you use to access the Site for the same purposes.
H. Do Not Track Signal . Some Internet browsers, such as Internet Explorer, Firefox, and Safari, include the ability to transmit "Do Not Track" or "DNT" signals. Since uniform standards for "DNT" signals have not been adopted, our Site does not currently respond to "DNT" signals.
I. Location Information . You may be able to adjust the settings of your device so that information about your physical location is not sent to us or third-parties by (a) disabling location services within the device settings; or (b) denying certain websites or mobile applications permission to access location information by changing the relevant preferences and permissions in your mobile device or browser settings.

4. Security Precautions

We maintain physical, electronic, and procedural safeguards designed to guard and prevent misuse of your personal information. Our security measures include reasonable physical, technical and administrative measures to prevent unauthorized access to or disclosure of your information.

The Internet is not an absolutely secure environment. We strongly recommend that you use a secure method and use a complex password to help you secure your account. As per our Terms and Conditions, you are not permitted to share your password with others and we strongly advise you not to re-use passwords on our Services that you use on other sites or apps, as doing so increases the likelihood of your being the victim of a credential stuffing attack or other malicious cyber behavior.

If you feel that the security of your account or personal data has been compromised, please immediately contact us through our dedicated Privacy Center or as otherwise described in the "Contact Us" section below.

5. Your Rights

5.1 Access, Correction and Deletion of your Personal Information. You have the right to access, correct, or delete the personal information that we collect to the extent technically possible. To protect the privacy and the security of your personal information, we may request data from you to enable us to confirm your identity and right to access such data, as well as to search for and provide you with the personal data we maintain. There are instances where applicable laws or regulatory requirements allow or require us to refuse to provide or delete some or all of the personal information that we maintain. To exercise your rights, you may make updates within your customer account on the Site or Apps, or you may contact us through our dedicated Privacy Center . We may not accommodate a request to delete or change information if we believe the change would violate any law or legal requirement or cause the information to be incorrect.

5.2 Unsubscribe from Our Marketing Communications. If you do not want us to use your email account to send you marketing emails or non-transactional promotional materials, please directly click on the unsubscribe link at the bottom of any of our email messages to you or contact us at our dedicated Privacy Center .

5.3 Lodging Complaints. If you believe we have infringed or violated your privacy rights, please contact us at our dedicated Privacy Center so that we may attempt to resolve any issues to your satisfaction.

6. Retention

We will retain your personal information only for as long as is necessary for the purposes set out in this Policy or to the extent necessary to comply with our legal obligations, resolve disputes and enforce our legal agreements and policies.

7. Third-Party Websites

Our Apps or Site may contain links to third-party sites. This Policy does not apply to those third-party sites. We recommend that you read the privacy statements of any other sites that you visit as we are not responsible for the privacy practices of those sites.

8. Children

Our Services are not directed to, and we do not knowingly collect personal information from children under the age of 18. We refer you to our Terms and Conditions for further information regarding minors.

9. Storage and Transfer of Your Personal Data.

This Privacy Policy only applies to residents of Canada. If you are a resident of another country, please see the applicable SHEIN Privacy Policy and Terms of Use that is specific to your jurisdiction, which is generally available on the local version of the Apps or Site. Please note as well that when you use our Services, your personal data may be accessed or transferred outside of Canada to the United States, Singapore, and China. Such countries may have data protection laws that are different in some respects than the laws of Canada and governments of those jurisdictions may be able to access your information under their laws. For these transfers, we rely on appropriate safeguards as permitted under applicable law and standards.

If you do not want your information transferred to, processed, accessed, or maintained outside of Canada, you should immediately stop accessing or using the Services.

10. Contact Us

If you have questions or concerns regarding any information in this Privacy Policy, please contact us at our dedicated Privacy Center .

Our Privacy Office can be contacted via the email address or postal address below:

SHEIN Privacy Office

757 S. Alameda St., Suite 220

Los Angeles, CA 90021

Email: privacy@sheingroup.com